The California Consumer Privacy Act (CCPA) establishes and enhances consumer privacy rights for California residents.
If a Californian wishes to know what data is being collected about them, companies may be required to provide such information.
The CCPA provides Californians with:
- The right to know and access personal information collected, used, shared or sold, as well as the categories of third parties who received their data
- The right to delete personal information that a business has collected from them.
- The right to opt out of the sale of personal information. Consumers in California are able to direct a business to not sell their personal information to third parties, without any discrimination in terms of price or services when they exercise their privacy rights.